In my Capstone Campaigns course, I collaborated with a team to tackle real-world marketing challenges for our client, the Strategic Instruction Model (SIM). Working with SIM was both a challenge and a privilege. The brand was outdated, confusing, and operating on a limited budget—but its mission was undeniably vital. SIM is a comprehensive, evidence-based program designed to equip teachers and empower students for academic success and beyond.

This course required us to leverage our prior coursework and skills to conduct in-depth research and develop a tailored strategic communication campaign presentation and 60+ page plansbook. We revitalized SIM with a rebrand that included fresh visuals, mock social posts, video content, handouts, and event plans. This experience pushed me to refine my skills and demonstrated how determination and creativity can transform challenges into meaningful results. It highlights my strengths in client collaboration, strategic thinking, and delivering impactful campaigns, showcasing my readiness to succeed in dynamic professional environments.