As a semester long project in JMC 560: Message Development, which stressed the importance of both critical and creative thinking to craft strategic multimedia messages, my team took on the client Spudsy, an upcycled potato snack. We developed extensive research into the product benefits, brand identity, and audience motivations. The course emphasized writing across the PESO model (paid, earned, shared, and owned media), creating compelling social media posts, advertisements, and press releases.
Audience Persona
Audience Persona
In this assignment, we collected and analyzed consumer research on a specified target audience, in this case single women aged 27 - 35 living in a metropolitan city. By critically analyzing our consumer research, we created an audience persona so as to better understand Spudsy’s target market.
Strategic Message Planner
Strategic Message Planner
The strategic message planner uses research to discover key insights that further Ad Campaigns, Web Content, PR Campaigns, Social Media, and more. The more you know about a product, industry trends, competitors, and consumer perception, the better your messaging strategy will be. This assignment showcases a deep and critical analysis into our client.
In this project, we developed the brand voice for Spudsy by exploring its personality, tone, and relationship with its audience. Through creative research, I crafted a voice that resonated with Spudsy’s target market and ensured consistency across all digital platforms. I addressed key elements such as brand personality, audience motivations, social media vocabulary, and tone, while also creating guidelines for maintaining a distinct voice on social media. This was then developed into a slidedeck that would hypothetically be presented to the client.
